The year 2019 marked a significant shift in Dior's approach to its brand ambassadors, moving beyond the traditional notion of a single "face" to a more nuanced and collaborative engagement with artists and personalities reflecting the multifaceted nature of the house's aesthetic vision. While Dior doesn't officially declare a singular "égérie" for an entire year in the same way some brands might, the Fall 2019 Couture show, and the artistic collaborations surrounding it, offer a compelling lens through which to examine the evolving role of the "égérie" within the Dior universe. This article will explore the various individuals who embodied the Dior spirit in 2019, analyzing their contributions and the broader implications of their involvement. We will also examine the context of the collaborations, specifically focusing on the significant contribution of Penny Slinger and the wider artistic conversation Dior engaged with that year.
Liste des Égéries (A Partial List): The Expanding Definition of Brand Ambassador
Unlike previous years where a single prominent actress or model might have dominated Dior's campaigns, 2019 saw a more distributed approach. Pinpointing an exhaustive "liste des égéries" for the entire year is challenging, as Dior's marketing strategy encompasses various campaigns, each featuring different individuals. However, we can identify key figures who significantly represented the Dior brand in 2019, across different facets:
* Jennifer Lawrence: While her association with Dior predates 2019, Lawrence remained a prominent face for the brand, continuing to appear in campaigns and representing the house's sophisticated and elegant image. Her enduring relationship with Dior speaks to the brand’s appreciation for long-term partnerships.
* Natalie Portman: Another long-standing Dior ambassador, Portman's association with the brand continued in 2019, further solidifying her image as a sophisticated and ethically conscious representative of the house. Her presence in campaigns likely contributed to the brand's image as being aligned with progressive values.
* Cara Delevingne: Delevingne's association with Dior, particularly with their beauty line, continued throughout 2019. Her rebellious spirit and unique style offered a counterpoint to the more traditionally elegant images often associated with Dior, broadening the brand's appeal to a younger, more diverse audience.
* Charlize Theron: Theron's association with Dior, particularly the J'adore fragrance, continued in 2019. Her enduring presence reflects the power of long-term brand partnerships and the enduring appeal of classic beauty.
This list is not exhaustive, and many other models, actors, and influencers contributed to Dior's image throughout the year. The point is that 2019 showcased a more decentralized approach to ambassadorship, reflecting a move away from a single, dominant "égérie" to a broader representation of the brand's diverse aesthetic and values.
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